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Fit Maine advertising & sponsorship

Fit Maine advertising & sponsorship

Reach your people

Connect with a growing audience of active Mainers who want to hear about you. The Fit Maine audience is wildly interested in wellness, nutrition, fitness apparel, outdoor gear, and anything that speaks to a spirit of adventure. We’re not all hardcore athletes here, but we love trying new things, feeling strong, and making memories along the way. (And maybe stopping off at a brewery to cap off our adventure!)

Let’s work together

Through engaging online content that’s crafted with personality (because this is fun stuff we’re talking about – it should be fun to read), Fit Maine can share the story of who you are and what you do.

There’s a whole world of engaging ways to do it, too: Stories, video, social media, contests and featured events, advertising and sponsorships (just to name a few). And I’m pretty confident that we’d have a grand time collaborating on something outstanding. See the starting ideas below.

Let’s talk about what you’re up to and how Fit Maine can help spread the word. It all starts with getting in touch. Email Shannon Bryan at shannon@fitmaine.com

How do I get featured on Fit Maine?

Do you run a gym or studio? Teach yoga or strength or other fitness class? Lead group runs or rides? Or maybe you’re part of a local organization that maintains trails or hosts activities and you’d like to spread the word about what you’re up to.

You can post EVENTS to the Fit Maine calendar at any time, for free.
Simply go to the calendar page and hit the “post my event” button at the top. For event promotion, check out the Featured Event Promotion packages below.

For a possible STORY on Fit Maine, let me know what you’re up to! Email me at shannon@fitmaine.com and invite me over! I do my best to write as many stories as I can. Sometimes it takes me a while to get there, and I also reserve the right to not pursue a story. But if you’re up to something active and fun, I probably want to know about it! (This can take shape a few different ways, but it’ll either involve me joining in a class/group/activity, where I’ll take photos along the way, or we collaborate on a one-time event for the Fit Maine Social Club, which is a great way to introduce a host of new people to what you’ve got going on, in addition to the story.)

If you’re interested in a VIDEO like the ones featured on Fit Maine, those start at $500. See more about video below!

Digital advertising

All ads run of site. Positions are reserved on a first come, first served basis.

Website rates
Leaderboard (728×90) $100/week, $300/month
Medium rectangle (300×250) $50/week, $150/month

Fit Maine newsletter rates
Newsletter leaderboard: $50/week, $150/month
Newsletter medium rectangle: $35/week, $105/month

Leaderboard and medium rectangle ad position.

Event promotion

Give your event the attention it deserves.

Fit Maine is the resource for active things to do in Maine, and that includes a robust roundup of events. It’s free for anyone to post an event in the online calendar, and some of those events make it into the events list in the weekly newsletter.

For an event that really stands out and gets ALL the extra play and promotion, there’s a Featured Event option.

FEATURED EVENT PROMOTION PACKAGE: $250
Featured Events get:

  • Premiere Event Listing at top of calendar page (first come, first served)
  • Expanded event listing/promotion in weekly newsletter
  • Mentions (2) on Fit Maine social media
The premiere event listing includes featured event placement above the calendar and can include ROS ads in the right column.

PREMIERE EVENT PROMOTION PACKAGE: $500

    • Video (2-3 min) OR story promoting event
    • Premiere Event Listing at top of calendar page (first come, first served)
    • Expanded event listing/promotion in weekly newsletter
    • Mentions (2) on Fit Maine social media
    • Post-event recap of event utilizing your copy and photos. (Can include promotion for another upcoming event)

Event Promotion Video

PREMIERE EVENT PROMOTION PACKAGE + DAY-OF-EVENT COVERAGE: $1,000

    • Video (2-3 min) OR story promoting event
    • Premiere Event Listing at top of calendar page (first come, first served)
    • Expanded event listing/promotion in weekly newsletter
    • Mentions (2) on Fit Maine social media

EVENT DAY + FOLLOW-UP

    • Fit Maine presence at event to capture the experience
    • Social media posts during event
    • Photography during event (you’ll have access to hi-res images from event to use with credit)
    • Post-event photo gallery shared on Fit Maine Facebook
    • Post-event story on Fit Maine with photos

Event photo gallery on Facebook

Custom content

Unique content that spreads your message, reaches your audience, and fits your budget.

The ideas below are a solid place to start. Fit Maine can also work with you to come up with the perfect approach for you – be it a single element or a robust package.

CONTEST: $250
Who doesn’t love a contest?! They’re a fun way to promote just about anything, like an upcoming event, outdoor gear, a new paddling guide, or a fitness class. And while it’s up to you how many winners are chosen, the amplified interest a contest generates for your business is a direct win for you.

  • Giveaway via FitMaine.com and/or Fit Maine’s Facebook/Instagram
  • Contest page on FitMaine.com that describes the giveaway and highlights the work you do, with additional info, photos and links
  • Contest promotion in the weekly newsletter
  • Contest promotion on all of Fit Maine’s social media channels
  • Can include follow-up from contest winner
A Facebook contest – in this case, a ticket giveaway.

SPONSORED POST: Starting at $500
Sponsored posts, aka “native advertising,” are a perfect blend of great content and targeted promotion. We’ll work together to develop the best approach that suits your brand while making sure we’re creating content that’s genuinely useful and interesting to readers. Here’s a good example: Paddling Southern Maine: 10 beginner-friendly places to kayak and SUP

  • Collaborate on an original piece of content that promotes your brand
  • Click-throughs in post to your website, social media, or other page of choice
  • “Evergreen” content lives on the site for months – even years – well beyond a traditional ad
“Why I” series, featuring local people and why they do the things they love doing.

VIDEO: Starting at $500

    • Collaborate on an original video that promotes your brand
    • Sponsored video is created to both promote your business and be genuinely engaging to the audience
    • YouTube embed code allows you to post the video to your own website
    • “Evergeen” videos lives on the site for months – even years – well beyond a traditional ad

SITE SPONSOR: Starting at $1,500 monthly

Get in front of an audience of active, outdoorsy, adventurous Fit Maine followers in the biggest way: site sponsorship. The coolest part about this sponsorship: It’s tailor-made specifically for your business. We’ll spend time choosing the perfect approach for you – and it’s sure to be lively and engaging (because that’s how Fit Maine does things).

Ideas include a video series sponsorship (such as the “My First Time” series, “Why I” series,” or “Fit Maine Road Trip” series, or a series highlighting Maine’s small active-lifestyle businesses). Or a story series focused on a specific topic area, such as a “how to get started” series, weekend getaways, excellent adventures, or clubs/groups focused on women.

Or: Sponsoring the Fit Maine Social Club. This social club encourages members to stay active all year long with cool fitness classes and memorable outdoor adventures. There are multiple organized events a month, many in collaboration with local gyms, studios, and outfitters. It’s the perfect blend of exploring Maine, trying new things, and making new friends along the way.

Let’s talk about what you’re up to and how Fit Maine can help spread the word. It all starts with getting in touch. Email Shannon Bryan at shannon@fitmaine.com

Shannon Bryan, founder of Fit Maine, during her regular appearance on 207.

About Shannon Bryan

What’s your next adventure?

It’s a question I get asked a lot. I’ve been writing about cool things to do in Maine for over 13 years and, along the way, I’ve built up a reputation for knowing the best ways to get active and experience Maine. And I share it all with enthusiasm and good energy (and the occasional tater tot reference), because I want everyone to love and enjoy all there is to do in Maine, just as much as I do.

In addition to creating content here on FitMaine.com, I also appear regularly on 207 (to talk about fun, active stuff to do around Maine, of course), and I emcee local events.

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